Our Mission
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We believe that personal development is a cornerstone of economic empowerment, which is the best way to build stronger and safer communities.
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I.A.M.M. was created to enhance the lives of children, teens, and adults by converting underused, abandoned, and disenfranchised properties into beautiful buildings for higher education, advanced athletic development, and small business development.
The founder

Duane samuels
Founder & Executive Director
Duane is a charismatic person who loves to learn and share his ideas. He has a background in martial arts and soccer, having played competitively for many years. After winning a Collegiate National Championship, he pursued entrepreneurship and now coaches and mentors youth in Atlanta. With 17 years of coaching experience and 9 years as a program director, he has helped many kids with college admission.
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Duane continues to apply his passion for growth and development into his business. With his extensive background in martial arts, Duane owns a self-defense company where he teaches discipline and confidence through combative arts. After many years of dedication to helping friends and family start and operate their small businesses, Duane now consults with business owners from all types of businesses such as valet parking companies, trucking, property management, real estate, and more.
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With these experiences, he created the Urban Bloom Project to help jump-start the minds of young people at a younger age. He believes that "Entrepreneurs are born and are conditioned not to be."
EXPERIENCE:
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17 years of coaching experience in Georgia Soccer as a Head Coach for some of the top clubs in Atlanta (NASA, UFA, GSA, Nexus F.C. and AFC Lightning)
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Co-Founder & Director of Coaching - Nexus FC (est 2016)
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Owner of Urban Self Defense (est 2018)
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Owner of International Asset Management & Marketing LLC (est 2019)